The Challenge:In a region of the world where individualism is frowned upon and collectivism is the norm, this is a story of how Ogilvy & Mather brought a global women¡¯s movement to Asia-Pacific in a way that reflects the brand, reflects the existing work and reflects the modern Asian woman.
The Achievements:- 11 Countries launched within 15 weeks
- 3 million Asian Women reached by PR alone
- Over the initial 3 month launch period:
- Japan facial foam regained number 1 position with a share increase from15.2% to 18.6%
- Singapore firming shower gel increased from 1.1% to 7.7% in 3 months
DOVE UDC has spread to a number of people via YouTube. [Viral Marketing]
[Evolution- Grand Prix in Canne International Advertising.2007]
